behind every word, is a thought.
BEHind every thought, is an idea.
Behind every idea, is a mission—
To change perceptions with creative storytelling ✨

hey there, i’m sarah 👋🏼

I’ve always had a fascination with how things work. What’s the secret sauce that makes a marketing campaign go viral? Why do some brands have similar product lines, but vastly different levels of brand awareness and visibility? Over the years, my curiosity has led me to many different places and interesting jobs. After dipping my toes in the PR industry in my early twenties, I followed my curiosity and learnt all about user experience (UX), project management and copywriting. It’s led me to my current role as a brand manager, devising innovative solutions for my clients to help them boost awareness and generate leads. I’m adaptable, quick to learn new things and sensible enough to know what my strengths and weaknesses are. Bringing a unique toolbox of skills in copywriting, digital marketing, UX and public relations, I’ve proposed integrated marketing solutions that have helped address my client's’ pain points and move them one step closer towards achieving their business goals. In my free time, I make Tiktok videos, write and embrace my inner cringe doing improv.