ZenyumSonic Go
Pokémon Collection
Successfully launched Zenyum’s new Pokémon Collection across 8 markets.
Role: Copywriter | Project Manager
Period: Oct 2022 - Oct 2023
Process
Working with the world’s largest media franchise requires strategic planning and meticulous execution. From concept to launch, we produced an extensive vault of creative assets, resulting in a successful launch campaign for the exciting new collection.
Start your smile adventure
ZenyumSonic Go Pokémon Collection was designed to be a fun and playful addition to Zenyum’s family of Sonic power brushes. The campaign sought to communicate the concept of embarking on a ‘smile adventure’ together with your favourite starter Pokémon. We took great care in crafting copy that was fun and friendly, but ensured that any content created was in line with The Pokémon Company’s intellectual property guidelines.
Launching the new collection
With all marketing plans and assets requiring approval from The Pokémon Company, we had to learn fast, pivot quickly and troubleshoot whenever curveballs came our way. Creating a project tracker helped the creative team stay organised, ensuring that close to 80 assets were approved by The Pokémon Company in time for launch day.