ZenyumSonic Pro
To encourage more consumers to make the switch to an electric toothbrush, the ZenyumSonic Pro was launched as the most advanced power brush customised for every need.
Role: Copywriter
Period: Jan 2024 - Apr 2024
Process
With the award-winning ZenyumSonic being a household favourite, it was important to differentiate and communicate this product’s unique benefits - expanded features and a completely customisable experience.
Designed to suit every smile
Selling this product’s advanced features was a key component of our content strategy for this campaign. With 8 custom modes, an extended battery life and a vivid LED display showing fun animations, we created content that communicated the unique points of the product, including three fun colours to choose from.