ZenyumBright Series
With the teeth whitening market in APAC experiencing significant growth, the ZenyumBright Series was launched to offer a wide range of solutions for brighter teeth.
Role: Copywriter
Period: Jul 2024 - Sep 2024
Process
Launching an extensive product line required close coordination with key departments and stakeholders to ensure that all content created communicated unique selling points, and complied with local healthcare laws.
Whiten and brighten, every day in every way.
A multi-channel marketing campaign was created to promote the new series and educate customers about the benefits of whitening their teeth. These included a launch film, landing page, retail and ecommerce assets, social content, CRM journeys, press materials and paid ads to publicise the ZenyumBright Series.
Content development
All copy was created in close collaboration with key stakeholders and business partners in the organisation. This involved extensive discussions with the consumer products team to gain a deeper understanding of product features and benefits. In addition, we worked hand-in-hand with the legal department to ensure product claims and disclaimers were accurately communicated and displayed on all assets.